BUILDING RICH CONNECTIONS IN SOCIAL MEDIA: What Affluent Brands Can Learn From Travel Marketers

May 2011

When picturing the typical social media maven, marketers often have a myopic vision of an adolescent-to-young-adult consumer who spends endless hours lounging around and interacting online. However, a recent study published by eMarketer predicts that 2011 U.S. social media penetration will be more than half for adults aged 45-64[1]. Marketers are missing opportunities to grow their brands if they ignore the more mature, affluent audiences present in social media communities.

In this affluent marketing white paper, Luminosity sheds light on affluent social media participants by addressing the following key questions: how does this audience engage with social media? Who are they demographically and how do they view themselves? And finally—how can affluent marketers connect with this lucrative segment within social media? Through our analysis, luxury marketers across all categories will learn how to craft unique strategies for engaging the affluent social media cohort.

	To download the white paper, please input the information on the left' and click the “Download Now” button.

To set up a presentation of the study for your company by the Luminosity Research Team please contact Candice Seiger, Associate Research Director at Luminosity Marketing (646-213-4860 or info@luminositymarketing.com).

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