REGIONAL TRENDS: Carolinas Overview

May 2008

The Carolinas are vibrant and growing region of the country. For companies looking to grow their customer base, the Carolinas present an appealing marketing opportunity. An abundance of affordable mid-size media markets combined with an educated, active population make the Carolinas a region worth exploring for many mid-size marketers.

In recent years, population growth and highly dynamic economies have transformed the North Carolina and South Carolina into two of the faster growing states in the country (US Census Bureau). Most will recognize the states’ shared passions for fishing, religion and NASCAR. However, some marketers may be surprised to discover that the urban areas have been transformed from tobacco-centric economies to modern cities shaped by educational, bio-tech, real estate, film and finance trends. In “Regional Trends: Carolinas Overview”, we provide a summary of key media and marketing opportunities in each of the markets of this growth region.

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