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BLOG MARKETING: Four Approaches

September 2008

As bloggers grow in influence, many marketers seek ways to leverage the blogosphere in their marketing efforts. In “BLOG MARKETING: Four Approaches”, we consider the importance of incorporating blogs into the communications mix and identify specific tactical options for implementing a blog campaign. We assess four specific approaches (Blog PR Effort, Corporate Blog, Banners in Blogs, Paid Blog Posts) and discuss pros and cons of each type of method.

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