In order to further our understanding of Little Luxuries and how consumers are making difficult purchasing decisions in these hard times, the staff at Luminosity Marketing is conducting on-going informal roundtable discussions with various consumer segments to probe them about their little luxury purchases.
The main objective of these 90 minute discussions is to gain deeper insights about each segment's little luxury purchases and to be able to compare similarities and differences between groups. Specifically, each session focuses on four main questions:
1. Why is a little luxury a little luxury?
2. What makes consumers buy little luxuries?
3. What does the buying process look like?
4. What is the best way to market little luxuries?
[ Little Luxuries Roundtable Series ]
The Little Luxuries Project: Beverages & Loyalty
The Little Luxuries Project: Beverages & Heritage
The Little Luxuries Project: Beverages & Influencers
New Little Luxuries Research: All About Beverages