USING COMPETITIVE ANALYSIS TO UNDERSTAND THE PROSPECTIVE STUDENT'S VIEW OF YOUR INSTITUTION

Nov 2011

Today's universities often need an outside consultant to help identify and craft a clear target audience definition and marketing direction. Luminosity worked with New York Institute of Technology (NYIT) on a competitive intelligence project for the School of Management M.B.A. at its Vancouver, British Columbia campus in July 2010. The main objectives of the NYIT Vancouver competitive intelligence research were to accelerate enrollment growth for the School of Management M.B.A program, to diversify application streams beyond the school's current strongholds in China and India, and to attract more students from the local Vancouver market. In this white paper, you will learn about the specific methodology used for competitive research, data and insights gained from this research, along with key learnings from the NYIT Vancouver project.

The case study with NYIT shows how marketers at academic institutions can learn how to create a systematic competitive analysis across multiple campuses and programs...

	To download the white paper, please input the information on the left' and click the “Download Now” button.

To set up a presentation of the study for your company by the Luminosity Research Team please contact Candice Seiger, Associate Research Director at Luminosity Marketing (646-213-4860 or info@luminositymarketing.com).

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