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[ Luminosity Perspectives ]
USING COMPETITIVE ANALYSIS TO UNDERSTAND THE PROSPECTIVE STUDENT'S VIEW OF YOUR INSTITUTION (Nov 2011)
RESEARCH IN A CHANGING WORLD: Choosing Data Collection Methodologies that Limit the Impact of Time (Sep 2011)
TRAVEL MARKETING IN TODAY'S ECONOMY: The Importance of Creating Strong City Brands (June 2011)
BUILDING RICH CONNECTIONS IN SOCIAL MEDIA: What Affluent Brands Can Learn
From Travel Marketers (May 2011)
SOCIAL MEDIA RESEARCH: How Conversation Research Can be Leveraged to
Improve Social Media Strategies (March 2011)
THE LUMINOSITY BOOMERANG CONSUMER STUDY PART II: A Perception Shift in the Purchasing Habits of
Young Adults Living at Home (February 2011)
THE COMPETITIVE CULTURE MAP®: Performing Competitive Analysis By Examining Company Culture
and Organizational Structures (October 2010)
THE LUMINOSITY BOOMERANG CONSUMER STUDY PART I: Household Dynamics Shift as More Young Adults Live with
their Parents (June 2010)
RESEARCH FOR KNOWLEDGE: Getting Past the Information (December 2009)
THE LITTLE LUXURIES PERCEPTUAL MAP: Marketers Of Little Luxury Brands Must Understand Which Spaces Their Products Occupy In Consumers’ Hearts And Minds (November 2009)
SHOW INTEGRATION: Not Just Set Dressing (September 2009)
BUDGET SETTING METHODOLOGIES: Build a Business Case for Your Marketing Communications Budget (November 2008)
BLOG MARKETING: Four Approaches (September 2008)
A TIMELINE: The History of Geek TV (July 2008)
REGIONAL TRENDS: Carolinas Overview (May 2008)
LOCAL MAGAZINES: Leveraging a Community Connection (February 2008)
NEWSPAPER SELECTION: Optimization through Geographic Analysis (January 2008) |
