Luminosity Marketing considers usage, behavioral and attitudinal factors to create a customized Target Audience Profile for development of effective creative and media strategies. We start with a market segmentation study to uncover the behavioral differences that matter and then develop a rich target profile for each of your segments. Already have a segmentation study? We can translate that dry data into telegraphic, rich Target Audience Portraits or Brand Archetypes that jump off the page.
In addition to traditional target audience research (demographics, psychographics, media habits), we tap into non-traditional information sources and implement primary marketing research studies to understand the attitudes and behaviors of prospects. The marketing research is translated into a comprehensive and intimate view that telegraphically brings your target to life.
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