Real-Time Day In The Life Profiles Of Your Target Consumer

Before technology provided better tools for uncovering consumer insights, we had to rely on limited methods for understanding consumer attitudes and behaviors. Luminosity Marketing has developed a new approach that conducts marketing research via mobile phones, allowing for authentic, real-time consumer interactions.

Real-Time Lifestyle Mapping is a research tool that utilizes mobile phone text messaging to study consumer behavior. Deploying the latest mobile phone survey technology, it asks participants to answer survey questions as they go about their daily activities. Using this approach, our researchers are able to interact with consumers while they are engaged with products, people and real-world stimuli.

Real-Time Lifestyle Mapping provides consumer profile data that is based on responses consumers give during precise moments throughout the day. It captures their moods and perceptions during important timeframes, including work, school, social or family time.

This new technique improves upon the best aspects of many research approaches. It is similar to an ethnography study, yet more quantitative and cost effective. And unlike panel studies and focus groups, Real Time Lifestyle Mapping is based on consumer responses that happen in a natural environment.