Real-Time Day In The Life Profiles Of Your Target Consumer
Before technology provided better tools for uncovering consumer insights, we had to rely on limited methods for understanding consumer attitudes and behaviors. Luminosity Marketing has developed a new mobile ethnography approach, allowing for authentic, real-time consumer interactions.
Our Real-Time Lifestyle Map® is a marketing research tool that utilizes the latest mobile marketing research software to study consumer behavior. By utilizing quantitative analysis and qualitative responses, respondents are able to provide deep data into their daily activities. This mobile research approach allows our market researchers to monitor and interact with consumers while they are engaged with products, people and real-world stimuli.
The Luminosity Real-Time Lifestyle Map® provides consumer profile data that is based on responses consumers give during precise moments throughout the day. It captures their moods and perceptions during important time-frames, including work, school, social or family time. Not only do we capture survey data, but we can incorporate photos, GPS locations and video to create an amazingly deep view into consumer lifestyles.
This new mobile research technique improves upon the best aspects of many marketing research approaches. It is similar to an ethnography study, yet more quantitative and cost effective. And unlike panel studies and focus groups, the Real-Time Lifestyle Map® mobile ethnography is based on consumer responses that happen in a natural environment.
If you are considering conducting online focus groups, an ethnographic market research study, a shopper insight study or another consumer research initiative, call us at 646-213-4860, to learn more about how the Real-Time Lifestyle Map® can provide deeper, richer consumer insights.