Luminosity Creative Testing services provide an objective perspective to assess creative effectiveness. Luminosity Marketing provides three types of creative testing: focus groups, moment-to-moment analysis and online quantitative testing.

We use exploratory focus groups to uncover insights and reactions to creative messages. We recommend focus groups (online and offline) during the development stage when you need to understand not only whether the messages will be effective but also why and how to change messages to strengthen effectiveness.

We conduct moment-to-moment analysis of online video, podcasts, broadcast commercials, live presentations and other video/audio programs. Our reports capture and quantify audience engagement and emotional connection to your message.

We provide quantitative analysis via customized creative testing surveys. Our questions are matched to campaign objectives, ranging from awareness to message association to purchase intent. We recommend pre-testing of all mass media creative and recommend pre-testing of online creative whenever your online campaign goals include objectives beyond just pure direct response.