Luminosity Concept Testing and Advertising Creative Testing services provide an objective perspective to assess creative effectiveness. Luminosity is especially skilled in technology-enabled solutions such as virtual focus groups, online bulletin boards and online quantitative testing.
Qualitative Concept Testing and Qualitative Creative Testing is recommended to uncover insights and reactions to messages during the development stage when you need to understand not only whether the messages will be effective but also why. Our reports provide clear recommendations on how to change messages to strengthen effectiveness. Our services include:
- Traditional Focus Groups
- Virtual Focus Groups
- Online Bulletin Boards
- Individual Interviews
We provide Quantitative Concept Testing and Quantitative Creative Testing via customized surveys. Our questions are matched to advertising campaign objectives, ranging from awareness to message association to purchase intent. We recommend pre-testing of all mass media creative and recommend pre-testing of online creative whenever your online campaign goals include objectives beyond just pure direct response.
Email us now for a quote.