Luminosity’s Brand Eco Map™ is a proprietary marketing research tool that helps marketers better understand the position their brands occupy within the consumer landscape. The core output is similar to a perceptual map, but it delivers a richer brand positioning perspective. The Brand Eco Map™ goes beyond traditional competitive positioning research by demonstrating which environment brands inhabit, along with the media properties and a broad set of other brands residing within that territory.
Email us today to see a sample report and discover how the Brand Eco Map™ generates fresh results with fast turnaround.
How is the Luminosity Brand Eco Map™ different from other tools?
- Demonstrates the ideal environment in which brands should showcase their products
- Reveals the positioning space brands share with both competitors (direct and indirect) and media
- Features innovative, non-traditional brand attribute ratings not found in other brand positioning research studies
- Provides brand positioning recommendations that are descriptive and informative
- Creates a link between brand messaging and marketing channels
How can the Luminosity Brand Eco Map™ enhance your marketing strategy?
- Strengthen competitive intelligence, both within and beyond the immediate product category
- Refine brand positioning and advertising tonality
- Determine the most effective marketing messages for specific media vehicles
- Optimize channel plans and media buying strategies
- Build stronger relationships with strategic marketing partners and uncover new opportunities to grow brands
Call us at 646-213-4860 to learn how the Brand Eco Map™ can better identify your brand's position within consumers' minds.
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