Luminosity Marketing Content Frameworks map your marketing messages to each stage of your communications plan. An overall brand positioning outlines brand identity, but doesn’t pinpoint how to express that brand identity at each stage of the customer relationship lifecycle. We research customer information needs at each stage of the conversion process and show you when to communicate specific benefits.

We develop the content framework using systematic development process:

Stage 1 – Develop overall brand positioning (or integrate an existing brand positioning)

Stage 2 – Development of comprehensive customer lifecycle funnel, including segments and influencers.

Stage 3 – Empirical research linking specific message points to each lifecycle stages.

Stage 4 – Structured Content Framework showing the recommended message matrix across all marketing communications channels

The resulting content architecture provides a roadmap to insure consistent application of message priorities across segments and channels.