Luminosity's Competitive Culture Map® provides a profile of your competitors’ marketing organization. The Competitive Culture Map® is a new approach to competitive analysis, adding a critical layer to marketing intelligence research by analyzing the company culture of competitors and the past behaviors of their key decision makers.
Typical competitive analysis dwells on historical spending and messaging. This basic approach yields certain insights but fails to take advantage of modern advances in marketing research technology. The new availability of information now allows us to study company culture in order to obtain richer marketing intelligence insights. |
Luminosity's Competitive Culture Map® provides insights to predict future maneuvers of competitors by analyzing what their key marketing stakeholders have done in the past. We answer not just the question of “what” competitors have done previously, but “why” they made critical marketing decisions. For each competitor, we deliver marketing communications activity, organization charts and executive histories along with our exclusive forecast of future actions.
Are you a Chief Marketing Officer, VP of Marketing Communications, VP of Advertising, Competitive Intelligence Specialist, Investor or Corporate Strategist? Contact us now to learn how we can deliver the competitive insight you need.
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