A Profile Of Your Competitors’ Marketing Organization

Luminosity Marketing has created a new approach to competitive analysis, adding a critical layer to marketing intelligence research by analyzing the company culture of competitors and the past behaviors of their key decision makers.

Typical competitive analysis dwells on historical spending and messaging. This basic approach yields certain insights but fails to take advantage of modern advances in technology. The new availability of information now allows us to study company culture in order to obtain richer marketing intelligence insights.

With our Competitive Culture Map(TM), Luminosity Marketing provides insights to predict future maneuvers of competitors by analyzing what their key marketing stakeholders have done in the past. We answer not just the question of “what” competitors have done previously, but “why” they made critical marketing decisions.

Our analysis provides clients with “Profile Typecasting” scores for each competitor, organizational charts, and traditional marketing communications competitive intelligence along with our forecast of their future actions.

Luminosity's Competitive Culture Map(TM) is designed for advertisers, marketers, competitive intelligence specialists, and corporate strategists.