Luminosity executes competitive intelligence across a wide array of industries to provide insights about your brand and competitors' brands. Competitive intelligence gauges how your brand is positioned in the market as well as competitors' brands. Depending on your competitive intelligence needs, Luminosity can profile however many competitor brands are necessary.
Competitive intelligence is a critical component of a brand research program because it adds analysis based on language used by brands, rather than only capturing consumer perceptions. This provides a window into where perceptions of competitive brands may land in the future and what brand attributes they may be seeking to promote and overcome.
Contact us today to see how competitive intelligence can aid your marketing efforts.