Brand Positioning is an essential process for any brand looking to identify opportunities for brand enhancement and making your brand’s messaging and communication more impactful and effective. Luminosity uses a structured thinking approach to address the complex challenges that so many brands face. The process involves 5 key steps:
- Immersion – Provides an opportunity for initial data mining in order to frame and provide initial input to subsequent research stages
- Hypothesis Generation – Helps determine inputs needed for later research stages
- Research – Initial hypotheses generation helps determine inputs needed for later research stages
- Analysis – The use of a range of traditional and innovative tools to generate insights
- Insight Generation – Developing holistic conclusions and creating actionable insights for your brand
Email us today to see how brand positioning analysis can make your brand’s messaging and communications efforts more effective.