Luminosity helps media companies, investors and venture capital firms identify and capture maximum return on investment from media properties. Our deep media understanding provides corporate media strategists, media product managers, and investors with a buyer-side view that identifies both opportunities and threats to their media business model.
Luminosity Media Property Valuations include an in-depth view of the media marketplace covering both current players and potential entrants. The reports provide a systematic assessment of direct and indirect competitors to demonstrate how media pricing models and product configuration affect media revenue opportunities. We demonstrate where potential advertisers are currently placing their media dollars and what a media property must do to capture unrealized sales.
For any executive considering a media acquisition or capital investment in an existing media property, our market-based valuations are an important companion assessment to traditional cash-flow and asset-based valuations.
If you are considering investing in a media company, call us to learn how a researched, empirically-derived expert outside opinion can minimize risk and help you understand the competitive value and market potential.