Luminosity helps media companies, investors and venture capital firms identify and capture maximum return on investment from media properties. Our deep media understanding provides corporate media strategists, media product managers, and investors with a buyer-side view that identifies both opportunities and threats to their business model.

Luminosity Media Property Valuations include an in-depth view of the marketplace covering both current players and potential entrants. The reports provide a systematic assessment of direct and indirect competitors to demonstrate how pricing models and product configuration affect revenue opportunities. We demonstrate where potential advertisers are currently placing their media dollars and what a media company must do to capture unrealized sales.

For any executive considering an acquisition or capital investment in an existing property, our market-based valuations are an important companion assessment to traditional cash-flow and asset-based valuations.