Online media buying requires a combination of innovative strategy and careful media stewardship. Whether online media is your only marketing channel, or is part of a larger advertising effort, we’ll bring our in-depth online media knowledge and extensive experience in digital media to your campaign. When Luminosity is your interactive media buying agency, you can expect:
- Robust online media plans which tap into a full suite of interactive properties including both traditional online and emerging properties.
- Extensive online buying experience including banners, email, search marketing (SEM), online video, blog media, in-text, social media, mobile marketing, SMS and more.
- When media campaign planning, we set specific communication and conversion goals that allow us to recommend trade-offs between CPM, CPC and CPA-targeted initiatives.
Implementation of digital media efforts requires a strong attention to detail. We deliver and track online ads via our 3rd Party server. This allows us to carefully monitor online media buys to verify you receive the full value of your online media spending. We can quickly implement changes to optimize media placement and digital creative rotation. We track the interaction between different elements of your digital campaign and provide detailed interactive media campaign metrics to capture learning and help you maximize media ROI.
Come visit us in our New York City headquarters or email us today to inquire about our online media buying services and learn why we would be the best online media buying agency for you.