The digital channel requires a combination of innovative strategy and careful stewardship. Whether online is your only marketing channel, or is part of a larger advertising effort, we’ll bring our in-depth knowledge and extensive experience in digital media to your campaign.

Robust online media plans tap into a full suite of interactive properties including both traditional online and emerging properties. Our experience includes site-specific banners, ad networks/exchanges, email, search, online video, blog media, in-text, social media, mobile marketing, SMS and more. When planning, we set specific communication and conversion goals that allow us to recommend trade-offs between CPM, CPC and CPA-targeted initiatives.

Implementation of online media efforts requires a strong attention to detail. We deliver and track online ads via our 3rd Party server. This allows us to carefully monitor buys to verify you receive the full value of your media spending. We can quickly implement changes to optimize placement and creative rotation. We track the interaction between different elements of your campaign and provide detailed reporting to capture learning and help you maximize ROI.