Luminosity’s Metrics Map™ is a proprietary marketing dashboard that efficiently synthesizes offline and digital media metrics across a comprehensive array of vehicles. It succinctly analyzes the most relevant information pertaining to media performance and engagement, measuring the ability of media tactics to efficiently achieve desired results. Media metrics analyzed include impressions, cost-per-thousand, web site traffic, click-thru-rate, conversions and cost-per-conversion, and return-on-investment. This web-based advertising dashboard tool provides immediate access to advertising performance data on your own desktop and the ability to see custom marketing reports by type of activity, creative execution, time period and marketing campaign.
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The Metrics Map™ provides a powerful snapshot of the overall effectiveness of your brand’s advertising strategies. It provides instant information clarity, is seamlessly easy to navigate, and helps to illuminate marketing opportunities and campaign problem areas at a glance. Most of all, it allows for the immediate ability to take action and to optimize marketing tactics. Does your advertising agency provide you with web-based access to your advertising results? Demand more from your media buying partner.
Call us at 646-213-4860 or email us now to ask for a demo of our online marketing dashboard and to learn more about our results-oriented media buying services.
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