Luminosity Conversation Analysis provides an in-depth analysis of various forms of social media and an interpretation of what is being said about your brand and your competitors’ brands online. The purpose of social media assessments is to identify how different audiences are discussing a brand and its competitor brands. This assessment enables Luminosity to measure the marketplace conversation and interpretation of similar brands.
Luminosity monitors social media traffic to capture dimensions about and related to your brand and competitors’ brands. Results may include:
- Added organic conversation dimension
- Brand attribute tracking and idea generation
- Specific language discovery
- Creation of brand benchmarks
We provide conversation analysis through manual tracking and automated software to provide an extensive view into how your brand is perceived online. Contact us today to see how conversation analysis could be implemented into your brand’s marketing efforts.