Luminosity consults with broadcasters, publishers, producers and experience creators to develop marketing strategies for their brands. Media & Publishing brands face intense pressure from constantly innovating distribution platforms, content proliferation and new revenue models. Our media industry-specific solutions help media & entertainment brands develop an intimate knowledge of consumer and advertising trends to capitalize on new media growth opportunities.
Sample Media & Entertainment Marketing Projects:
- Sales Proposition Analysis and Marketplace Opportunity Assessment for major national newspaper
- Media Plan for a brand campaign promoting an international news organization
- Business Case for a sports cable network identifying how to grow and monetize ratings for a content property
- HD Service Marketing Plan for one of the nation’s largest cable systems, including recommended programming, pricing and promotional strategies to extract maximum value
- Marketplace Opportunity Assessment for a digital signage network including market sizing, evaluation of direct/indirect competitors, recommended network configuration, and ROI estimates for various pricing strategies
- Television Strategy and Advertising ROI Forecast for a Broadway theater group
Media & Publishing Executives should ask us for more details on how our Perceptual Mapping Services align media properties with brands & product categories. Media Investors should also read more about our Media Property Valuation Services.
As a premiere marketing consultancy for media and entertainment companies, Luminosity delivers the strategic marketing advice to help you win. Ask us for help today.