Luminosity helps financial services companies build passionate brand advocates and connect with hard-to-reach niche targets. Financial marketers are beginning to look beyond the economic turmoil as they aim to re-establish consumer loyalty and face a shifted competitive landscape. We uncover financial marketing research insights and develop financial media programs that support your acquisition, retention, and cross-selling objectives.

Sample Financial Services Marketing Projects:

• Quantitative Market Share Study for a credit card company identifying share of market for specific product and segments
• Media Concepts for an educational membership program targeting affluent clients of a major global bank
• Global Advertising Competitive Review for a global financial institution, including assessments of investment banking, private banking, retail banking and credit card divisions
• Media Plan for a branding campaign for one of the world’s largest financial publishers
• Competitive Benchmarking for an accounting software firm identifying competitive marketing cost per acquisition and investment scenarios
• Awareness and Usage Research Study for a large regional bank
• Integrated Print and Digital Media Strategies for a financial association

In particular, bank marketers facing a new competitive landscape will be especially interested in Luminosity's 360 Degree Competitive solution. Credit card marketers and payment companies will want to learn more about our Real-Time Lifestyle Map® and insurance marketers should read more about our digital media services.

Luminosity is a top financial services advertising agency delivering expert financial marketing research services and media buying services. Ask us for help today.