Are your competitors stealing your market share? As seasoned experts in both media and marketing research, our analysts can deliver to you a variety of Travel Competitive Intelligence tools to help you optimize your marketing ROI in the rapidly changing travel & leisure category. We provide a comprehensive report that captures data on travel advertising, travel direct marketing and internet activity to provide a customer’s view of your market.

• How are your competitors attracting customers?
• What messages are they communicating to prospects?
• Which channels are they using?
• How can you grow market share in today's challenging environment

360 Degree Competitive Analysis gives travel marketers empirical data on competitive activity and provides expert objective point-of-view about marketing opportunities. There are three custom reports available:

• Single Competitor Pulse Check - a review of the marketing activity by your most important competitor. This will help you understand how they are communicating with and recruiting your prospects.
  
• Core Competitor Marketing Analysis - a full review of core competitors marketing materials and positioning from the prospect’s point of view, covering both messages and communications activities.
• Comprehensive Analysis and Tracking - a deep analysis of your entire market from the prospect’s point of view. This option also includes additional tracking to keep you abreast of market changes.

Two must-read publications for travel marketers include TRAVEL MARKETING IN TODAY'S ECONOMY: The Importance of Creating Strong City Brands, which includes important positioning insights for tourism offices, hotels and entertainment venues alike, and BUILDING RICH CONNECTIONS IN SOCIAL MEDIA: What Affluent Brands Can Learn From Travel Marketers.

If you haven't read these complimentary white papers yet, go download them now.