Luminosity Marketing Announces the Little Luxuries Project
November 20, 2009
NEW YORK – Luminosity Marketing is excited to introduce the Little Luxuries Project—a series of marketing research studies that focuses on products and services that fall into the category of Little Luxuries. Defined by Luminosity, Little Luxuries are relatively small-ticket products and services that consumers WANT, but don't necessarily NEED. Given the current economy and the evolving relationship consumers have with Little Luxuries, Luminosity began this project in order to help marketers better position and communicate their product benefits.
The Little Luxuries Project consists of three research streams:
- The Little Luxuries Perceptual Map: A useful tool for marketers to better understand where their Brands fall on the Little Luxuries scale and determine how to maximize their staying power in a tough economy.
- The Little Luxuries Roundtable Series: On-going, informal roundtable discussions with various consumer segments to gain deeper insights about each segment's Little Luxury purchases.
- Little Luxury Surveys: A series of quantitative research surveys aimed at understanding Little Luxury purchasing decisions.
“The Little Luxuries project has shown us the breadth of emotions and rationale that consumers have for Little Luxury products, while confirming that the underlying reasons for purchasing them are consistent across products,” said Candice Seiger, Senior Research Manager, Luminosity Marketing. “By utilizing this knowledge, Little Luxury marketers will be better able to move their products from Little Luxuries to necessities in the minds of consumers.”
Brands interested in participating in the Little Luxuries Project should contact Candice Seiger, Senior Research Manager, info@luminositymarketing.com, (646) 213-4860.
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