Real-time Lifestyle Map™ and Competitive Culture Map™ to be Exhibited at ARF Conference

January 29, 2010

NEW YORK – Luminosity Marketing, is pleased to announce that the company will exhibit two new proprietary services at Re:Think, the Advertising Research Foundation annual conference in New York City on March 22 & 23, 2010.

The Real-Time Lifestyle Map™ is a research tool that utilizes mobile phone research technology to dynamically study consumer behavior. This new technique improves upon the best aspects of many research approaches. It is similar to an ethnography study, yet more quantitative and cost effective. And unlike panel studies and focus groups, Real Time Lifestyle Mapping is based on consumer responses that happen in a natural environment.

The Competitive Culture Map™ is a research tool in which Luminosity Marketing predicts future marketing maneuvers of competitors by analyzing the culture of their marketing organizations and what their key stakeholders have done in the past. Luminosity can answer not just the question of “what” competitors have done previously, but “why” they made critical marketing decisions.

“These products leverage the latest advancements in mobile technology and information availability to provide clients with sophisticated intelligence about their consumers and competitors,” said Lamont Swittenberg, Head of Brand & Planning, Luminosity Marketing.

Luminosity’s exhibit space will be located opposite the event registration tables.

To meet with Luminosity’s research team for a personal presentation, contact Elizabeth Dolinski, President & Strategy Director, info@luminositymarketing.com, (646) 213-4860.

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