Candice Seiger
Associate Research Director

Candice manages the market research and competitive insights work at Luminosity Marketing. She is responsible for all internal and external research and insights activities. Candice develops new solutions that help her clients leverage the power of information in their business decisions. In the constantly changing landscape of the research world, Candice specializes in utilizing cutting edge technologies and analysis methods to make timely, targeted and creative recommendations to clients.

Prior to joining Luminosity, Candice worked in all aspects of market research – study design, questionnaire writing, software design, sample, analysis and reporting. Previous clients include People Magazine, Kaiser Permanente, M&T Bank, AARP, Harris Teeter, LIMRA, LEK Consulting and The ServiceMaster Family of Brands. Candice also spent time working with an organizational design and leadership coaching firm to design assessments and survey technologies for use in helping client companies develop their employee base and design better organizational structures. By using her research and development skills across business focuses, Candice has honed her ability to quickly analyze complex business issues and propose creative solutions to clients in any sector.

Candice received her M.B.A. from the Fuqua School of Business at Duke University. She holds a B.S. in Economics from the University of Puget Sound and additional research training from the Burke Institute. In her free time, Candice loves to travel the world and keeping in touch with all her friends around the world. She can also be found making hand-made chocolate truffles from a secret family recipe.

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