Elizabeth Dolinski
Strategy Director

Elizabeth leads strategy development for Luminosity Marketing. She develops customized frameworks for clients and directs agency activities to insure smart thinking is infused throughout all deliverables. As one of the few industry executives with a depth of experience in both marketing research and media, Elizabeth provides our clients with an unparalleled understanding of content and connection optimization.

Before founding Luminosity Marketing, Elizabeth led the marketing research team for Capital One’s adjacent lending division (installment loan, deposits, mortgage, elective medical lending and auto loans). The power of integrated marketing has been one of Elizabeth’s core beliefs from early in her career. As VP / Planning Director at Young & Rubicam/MediaEdge, she became recognized as an expert at integrating awareness and response objectives and developed the agency’s model for the allocation of dollars between general and direct response media. Elizabeth also worked in competitive intelligence at IBM and in media planning at Initiative Media.

Elizabeth’s experience includes work on large brands such as Citibank, Home Depot, Time Warner, Lincoln-Mercury, Fisher-Price, L’Oreal, Nikon, C&R Clothiers, and Chef America, as well as a number of boutique packaged goods, travel and entertainment brands.

Elizabeth received her M.B.A. from the Fuqua School of Business at Duke University and her B.A. from the S.I. Newhouse School of Public Communications at Syracuse University. When not innovating for clients, Elizabeth spends her time traveling, playing video games, and building huge Lego models.

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