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Analytical Marketing Communications

 

Luminosity is an analytical marketing firm specializing in target audience definition, message framing and brand connection strategy.

We use our combined expertise in marketing research and advertising media to generate powerful connections between brands and target consumers.

 
  INSIGHTS & NEWS
Know Who You’re Talking To: Audience Profile Comparison
When planning for your next fiscal year or campaign, are you shifting more dollars into digital media? If so, is [...]
   
Featured Resource – Viral Spiral
Built by Unruly Media, Viral Spiral captures the most buzzed about online videos from the past 5 years, [...]
   
Costa Concordia Accident Could Raise Cruise Ads’ Effectiveness
In the days after the Costa Concordia disaster, we have begun to see more cruise line advertising in more [...]
   
   
Luminosity News: Our Team Values
As Luminosity looks towards the new year and starts our annual goal setting process, we decided [...]
   
Print Circulation: Health Check Up
Fact: Media consumption changes over time. So, why does media cost tend to stay the same or increase? When [...]
   
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Luminosity's Competitive Culture Map®
The Competitive Culture Map® is an innovative new market intelligence tool that adds another dimension to competitive analysis research.
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Luminosity Marketing   (646) 213.4860   info@luminositymarketing.com
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