Luminosity Marketing E-Newsletter

WINTER 2010

Luminosity is a media and marketing research firm that provides analytical marketing communications solutions.

The Little Luxuries
Perceptual Map

In this period of economic slowdown, many Little Luxuries marketers are required to find a way to keep their products top of mind and desirable. The Luminosity Little Luxuries Perceptual Map, is a useful tool for helping marketers to understand where their Brands fall on the Little Luxuries scale and for determining how to maximize their staying power in a tough economy. READ MORE >

What Matters Now

The ipad Cometh
Having spent a few weeks now digesting the unveiling of the ipad, it’s time to look away from the beautiful device to analyze what its release really means. Is it truly the savior for print? The Kindle killer? The must have gadget of the century that we’ve all been waiting for? The end of the world as we know it? So far, the consensus seems to be that while the ipad is a pretty damn fine machine, none of the above is true... READ MORE >

Geek Out!

Stephen Colbert’s Connecticut State Of Mind
Strikes The Right Note
Newsflash: Stephen Colbert is funny. For evidence check out his dead on send up of the suburbs on this remix of Alicia Keys and Jay-Z’s “Empire State Of Mind” from a recent episode of The Colbert Report. READ MORE >

News

Candice Seiger Joins Luminosity Marketing As Senior Research Manager. Ms. Seiger will lead the research function for the agency, providing strategic guidance, executing in-market studies and spearheading client service...

My Favorite Little Luxury:
Open Oyster. Decadently smooth on the inside with the perfect silky chocolate crunch on the outside, its matchless taste lingers on my tongue and imprints on my mind for hours after consumption. The Godiva Open Oyster is one of my little luxuries...

Technologies in Market Research: Mobile Research. Market research technologies are constantly improving and evolving to provide better information to research consumers....

What’s More Annoying Than A Name Dropper? A Place Dropper. Let’s face it, nobody likes a name dropper. These people have been around since the beginning of time and they’ve always been a nuisance...

Luminosity Marketing (646) 213.4860 info@luminositymarketing.com