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Spring 2010
Luminosity is an analytical marketing communications firm specializing in marketing research and media.
ManicureLuminosity Little Luxuries Project
The Little Luxuries Project is a series of marketing research studies conducted by Luminosity Marketing in order to better understand how consumers perceive Little Luxuries and how marketers can better position and communicate their product and service benefits. The ultimate goal of the project is to help marketers evolve their products from Little Luxuries into must-have necessities. READ MORE >  
What Matters Now
Mobile Goes Mainstream
Neilsen's latest report on mobile trends predicts smart phones overtaking regular mobile phones by the end of next year. Combine this with the recent iPad launch and it's pretty apparent that even the most traditional marketers can't afford to ignore the growing category of mobile advertising. READ MORE >
Geek Out!
Lands' End And L.L. Bean's Preppy Resurgence
With the launch of their new bridge lines, both of these beloved preppy stalwarts demonstrate how to stay relevant while maintaining brand heritage.READ MORE >
News
David Heimlich Joins Luminosity as Global VP, Sales and Marketing. David will lead all marketing and business development efforts
for current and prospective clients...
Smart Marketing: Gap 1969 "Lookbook" App. The clothing retailer's new application allows consumers to virtually try on outfits right from their iPhone...
Our Favorite Little Luxuries.  Fermented grape juice, AKA: wine. Why advertising for this "beverage of the Gods" is so consistently boring...
Insights From ARF's "re:think 2010 Conference". Here are 10 things we learned at ARF's annual conference this past March in New York...
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