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October
2010 |
Luminosity is a Media &
Research Agency Specializing in Content and Connection
Optimization.
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The
Competitive Culture Map™ is a proprietary research
tool that adds another dimension to competitive
analysis research. Rather than relying on
backwards focused historical data, the tool
analyzes the structures and leadership profiles
of competitors' marketing organizations in order
to predict future marketing activities. With our
first study, we analyzed Sephora and Ulta, two
fierce competitors in the beauty retailer
category. The results yielded startling insights
about their company cultures and potential
changes in marketing direction. READ MORE> |
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What Matters
Now
The Rise of Unsolicited
Celebrity Endorsement
Most of the time,
the unsolicited celebrity endorsement comes as a
fantastic bonus for fledgling or even established
brands. But things get a bit awkward when the
unintentional celebrity shout out is seen as bad
for the brand. An out-of-control Britney Spears
seen leaving Starbucks couldn't have done much for
the sale of frappuccinos. And do the folds at
Gucci really want to see Snooki carry around their
purses? Probably not...Read
More>
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Smart
Marketing
Fashion Week Media - A
Review
A review of NY Fashion Week 2010
shows that traditional media (TV, Print) are still
important in fashion, since they can establish an
emotional connection important to an industry that
largely involves aspirational elements. The pages
of Vogue and other magazines are never
unaccompanied by dozens and dozens of ads. This
past fashion week, however, even more supported
the growth of the role of social media in
fashion...Read
More>
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Geek Out!
Casual Gaming and its
Growing Mass Appeal...and Platforms!
As
gaming continues to see market growth in general,
these data points prove that social gaming is
really on the rise and something to watch for.
Social gaming is no longer just for "geeks," but
rather an addictive platform that captures all
demographics...Read
More>
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Marketing, 2009. All rights
reserved.
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