Cooking Content is Becoming King
TV Shows and Mobile Apps
My love of cooking - and baking - has also caused me to start watching/reading more cooking and food TV shows, magazines and websites/blogs. I've found that I'm not alone in my increase in cooking and food consumption...
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Smart Marketing
Innovative Branding through Online Gaming and Social Networking
As social network usage and gaming increase, and games are more and more prevalent forms of advertising, we will be keeping an eye to see which hybrids are successful and how those games can be measured and successfully converted into ad revenue...
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Geek Out!
Comic Con and the 'Leaked Trailer' Phenomenon
Isn't it Strange that each year at Comic Con, San Diego, a comic book movie trailer is leaked? Well, not so much strange as it is an ingenious bit of movie marketing magic...
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