| What Matters Now |
Twitter Advertising:
Will Enterprising Start-Ups Force Twitter’s Hand?
As we gear up for the first Twitter Christmas, many social media watchers are continuing to lament the site’s inability to monetize its success despite its massive popularity and user base. While Twitter remains mum about its plans, others have moved in to fill the void. At this point, it’s not a matter of if Twitter will develop an advertising model but when and how... READ MORE > |
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| Geek Out! |
Dr. Z Scores By Using Intentionally Cheesy Advertising
Dermatologist Dr. Zizmor is a fixture in the life of New York City commuters due to his ubiquitous subway ads. While his ads – complete with rainbows, and enormous text declaring “Thank You, Dr. Z” – aren’t the most sophisticated things in the world, they do seem to have a certain, oblivious charm. Or perhaps not so oblivious after all. A closer look reveals how the good doctor has become a viral sensation by tapping into consumer demand for cheesy advertising. READ MORE > |
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| News |
| Introducing Christina Yu. Christina Yu has joined Luminosity Marketing as Associate Media Director. She is responsible for all external communications programs and lives to put together winning media ideas for clients.... |
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| What We're Reading Now. Hugh Macleod deploys card-sized cartoons and pithy nuggets of advice for fostering your creative spirit in Ignore Everybody and 39 Other Keys To Creativity.... |
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| Featured Resource: Snapstream. Snapstream TV Trends is an illuminating tool that allows users to graph the use of keywords over time on national television content.... |
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| Our Favorite Little Luxuries: Pocket God. If The Sims and the old school Lemmings game had a fling, their bastard offspring would be Pocket God.... |
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