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                                                    December 2010
Luminosity is an analytical marketing communications firm specializing in marketing research and media.
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While the general public may remain blissfully unaware, most sophisticated marketers know by now that Black Friday is not the biggest shopping day of the year. It's typically not even in the top 5, consistently lagging behind several other days in December. That made us at Luminosity wonder how the day became such a big marketing phenomenon in the first place and what marketers should be doing about Saturday December 18th, which for this year will be the actual "Biggest Shopping Day Of The Year" READ MORE>
    

Smart Marketing
McDonald's Million Dollar Marketing Baby Still Reigns
McDonald's Monopoly promotion has been around since 1987, and is available around the world, making it one of  "the most played (commercial) board game in the world." Find out why we love it so much...Read More>
Geek Out!
A Marketing Lesson From Harry Potter
The mega-hit fantasy flicks have hundreds of millions of rabid fans. Take a look at Harry Potter through the years and find out what makes it such a long-lasting mega brand....Read More>
The Little Luxuries Roundtable
Predatory Hunting
In this video (part of our on-going series about consumers' attitudes towards Little Luxury products), our roundtable contributors discuss their attitudes towards the buying experience - how it makes them feel and how they strategize to get exactly what they want...Watch More>
Little Luxuries Roundtable
From the Blog
Lamont Swittenberg Promoted to Managing Director.  As part of his new role, Mr. Swittenberg will oversee all client work and day-to-day operations...
Celebrity Endorsements: What Were They thinking?!  Find out what makes  celebrity endorsements a success, and more interestingly, what makes them a failure...
Elizabeth Dolinski, Panelist at Duke MBA Weekend for Women. Ms. Dolinski spent the weekend providing her thoughts on women in leadership roles in the media industry...
Top Gear America: A Review. It's the show that millions of American car lovers had been waiting for with enormous expectations. Find out if it lived up to the hype...
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