Built by Unruly Media, Viral Spiral captures the most buzzed about online videos from the past 5 years, stemming all the way back to Dove’s infamous ‘True Beauty’ campaign. This interactive info graphic is one of the coolest we’ve seen yet. Using their technology, Unruly scans the sharing of the most popular branded videos each year, and then presents them with real time updates, displaying their actual share counts via Facebook, Twitter, and the blogosphere.

By moving your mouse over each circle, the relevant ad[...]

<img class="alignleft size-medium wp-image-3741" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/03/Top100DailybyType-300×213.png" alt="" width="300" height="213" />There's definitely a science to building buzzy, viral video ads. General steps to successful YouTube viewing explosions include:

<strong>#1. Content!:</strong> Content is really where it begins. It is what gets people to sit and watch and more importantly, have a funny, memorable, enjoyable, entertaining reason to want to pass along the fun. There's no point in hiding the fact that your video is advertising something. Discriminating viewers will know and most likely respond negatively. Recent studies show that 4 in 10 videos on YouTube are video ads and that number is growing by 0.83% per month. But again, if the content isn't creative and catchy, it definitely won't hit viral status<a href="http://luminositymarketing.com/blog/?p=3738">[...]</a>