<h2><strong>Five Key Trends That Will Shape Our Media World
<img class="alignleft" src="http://upload.wikimedia.org/wikipedia/en/7/7a/Social_network_film_poster.jpg" alt="" width="150" height="222" />Ahh fall. Mild temperatures, low humidity, fantasy football. After a long hot summer the team here at Luminosity is optimistically looking forward to enjoying a cool crisp autumn. As media gurus, however, it's not all fun and cardigans for us. Nope, we are charged with the awesome responsibility of keeping our fingers on the pulse, constantly scanning the landscape for insights based on shifting consumer tastes, media trends and cultural breakthroughs. We do this in service of our clients…and you of course.
Now this task used to be fairly straightforward. We'd attend a few Upfronts to get a feel for the fall TV calendar, scan the essential September magazines for pop culture trends, scope out the product roadmaps at the big tech firm and that was it. Simple, clean, easy…break out the apple cider. But now things are a bit more complicated. Convergence is a son of a gun. These days everything matters. TV ain't what it used to be, print is struggling and digital is a beast to keep up with. There is really nothing we can ignore. Technology, politics, the economy and cultural happenings are muddying the waters and wreaking havoc on an already rapidly shifting media environment. Crazy right? Well don't worry, we've got you covered. Go enjoy your fall foliage tour (you should really see Newport this time of year…it's lovely). Below we have compiled a list of 5 key fall 2010 media trends to watch for. <a href="http://luminositymarketing.com/blog/?cat=350">Enjoy.</a>