There are a lot of reasons to revamp a logo. To give your brand a new, updated look or to re-establish your brand as something different than it was before, are just two of the many legitimate reasons to. But, what if that logo was inextricably American? Or what if that logo defined a generation? What if that logo was recently highlighted in one of the country’s most popular movies of the year? Why then would one change such an iconic, and dare I say it, patriotic image?[...]

I went to see the movie about the creation of Facebook – The Social Network – last night. All weekend I’d been hearing people talk about it. One person even said something along the lines of, “I want to update my status about how good that movie was.” So, I went, I watched, I loved.

I wasn’t expecting to like it. I was expecting it to be another Ben Mezrich creation of fortune meets the already fortunate (we all remember 21). And while Zuckerberg, as a Harvard student, certainly didn’t go from rags to riches, he did create the website that literally defines a generation – my generation. My grandfather had the great depression, my father had Vietnam , my older cousins had Y2K, I have Facebook[...]

<h2><strong>Five Key Trends That Will Shape Our Media World
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<img class="alignleft" src="http://upload.wikimedia.org/wikipedia/en/7/7a/Social_network_film_poster.jpg" alt="" width="150" height="222" />Ahh fall. Mild temperatures, low humidity, fantasy football. After a long hot summer the team here at Luminosity is optimistically looking forward to enjoying a cool crisp autumn. As media gurus, however, it's not all fun and cardigans for us. Nope, we are charged with the awesome responsibility of keeping our fingers on the pulse, constantly scanning the landscape for insights based on shifting consumer tastes, media trends and cultural breakthroughs. We do this in service of our clients…and you of course.

Now this task used to be fairly straightforward. We'd attend a few Upfronts to get a feel for the fall TV calendar, scan the essential September magazines for pop culture trends, scope out the product roadmaps at the big tech firm and that was it. Simple, clean, easy…break out the apple cider. But now things are a bit more complicated. Convergence is a son of a gun. These days everything matters. TV ain't what it used to be, print is struggling and digital is a beast to keep up with. There is really nothing we can ignore. Technology, politics, the economy and cultural happenings are muddying the waters and wreaking havoc on an already rapidly shifting media environment. Crazy right? Well don't worry, we've got you covered. Go enjoy your fall foliage tour (you should really see Newport this time of year…it's lovely). Below we have compiled a list of 5 key fall 2010 media trends to watch for. <a href="http://luminositymarketing.com/blog/?cat=350">Enjoy.</a>