<img class="alignleft size-full wp-image-3014" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/01/beer.jpg" alt="" width="248" height="247" />One of my favorite pastimes is knocking back a cold one after a long media planning day. And so, I've decided to list my favorite beers… but not just any beer – my top 3 domestic drafts. It got me thinking about how I discovered these brews in the first place and so I dived a little deeper into the unconventional yet effective advertising (or lack there of in some cases) of domestic specialty breweries. All of my three picks, for example, became known to me through WOM (word of mouth). All three beers have very little advertising yet continue to increase distribution year after year. In fact, based on the Brewers Association reported growth of the craft brewing industry in 2009 was 7.2% by volume and 10.3% by dollars compared to growth in 2008 of 5.9% by volume and 10.1% by dollars. Moreover, the number of breweries in the US continues to climb.
Now, to the good stuff. My top 3 domestic beers are<a href="http://luminositymarketing.com/blog/?p=3005">[...]</a>Share