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August 23rd, 2010: Smart Marketing: Innovative Branding through Online Gaming and Social Networking
by Jennifer Mu

I caught myself playing a fruit slicing game on the iPhone 4G for a good half hour the other day. The point of the game was to swipe your finger across the screen and slice fruit as they flew up from the air, and funnily enough I was addicted to it[...]

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June 19th, 2010: Smart Movie Marketing
by David Heimlich

If I never see another movie poster with the two leads holding guns and the title plastered across the top it will be too soon. I know the phrase, “if it ain’t broke, don’t fix it” makes sense logically, but just because the wheel has already been invented doesn’t mean the general public wants to see it everywhere, all the time, on everything. It seems that the original purpose of the movie poster is long gone and replaced by the draw of big name actors[...]

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