<a href="http://luminositymarketing.com/blog/wp-content/uploads/2011/07/screenshot20110529at70109pm.png"><img class="alignright size-full wp-image-5129" title="screenshot20110529at70109pm" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/07/screenshot20110529at70109pm.png" alt="" width="266" height="314" /></a>Recently, I stumbled upon a website that really caught my attention. The website, DearPhotograph.com is one of the latest hits to reach the online world. It features people taking pictures of themselves holding up old photographs in the same spot. Underneath each photograph, the individual posts a caption, which are the real kickers. They are wide ranging, from very sentimental captions to light-heartened ones. Yet, the impact that all of these posts have on viewers is truly profound. <a href="http://luminositymarketing.com/blog/?p=5128 ">[...]</a>

<img class="alignleft" src="http://ct.mywebgrocer.com/legacy/productimagesroot/DJ/9/12669.jpg" alt="" width="184" height="191" />Can a bigger opportunity exist for a brand than when it discovers consumers using its product in innovative and unforeseen ways? I’m not talking here about <a href="http://www.spectape.com/">SpecTape</a> duct tape substituting for a deadbolt like it did on the front door of my very first apartment at 21A Park Avenue (that’s Park Avenue, Lindenwold, N.J.). I’m talking about <a href="http://www.armandhammer.com/baking-soda-and-air-care/Products/arm-and-hammer-baking-soda.aspx" target="_blank">Arm &amp; Hammer Baking Soda</a> being used as refrigerator deodorant or the discovery that <a href="http://www.heinzvinegar.com/products-distilled-white-vinegar.aspx" target="_blank">Heinz White Vinegar</a> doubles as a top-notch household cleaner. By exploiting an entirely new application for one of its products, <a href="http://www.pepperidgefarm.com/" target="_blank">Pepperidge Farm</a> unknowingly sits on the precipice of a bona fide opportunity to join forces with a beloved American institution that has remained virtually unchanged for decades: PB&amp;J on white. What I’m proposing is that Pepperidge Farm put its seasonally popular hot dog rolls to more widespread and yearlong use – as a peanut butter and jelly roll. With the tiniest of tweaks, the Pepperidge Farm Classic Hot Dog Bun, no longer JUST a hot dog roll, can be the biggest thing in American kitchens since, well, sliced bread[...]