Online Viral Marketing is a marketing/advertising method that encourages consumers to pass along an email message, text, or video among their social networks. Viral marketing is essentially, a reverse funnel method. In traditional advertising, the aim is to reach as many people as possible at the top of the funnel and then filter downwards to obtain the optimal consumer who will take an action/convert (purchase, information request, lead capture, etc). Conversely, viral marketing starts very narrow at the top with one person who then sends the ad message to their personal network. This network creates a chain reaction, to which the volume of people who receive the message are already at the bottom of the funnel (or are most likely to be susceptive to the messaging).