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June 17th, 2011: Love This: SoundCloud
by Jennifer Mu

<img class="alignleft size-full wp-image-4869" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/06/logo-soundcloud.png" alt="" width="200" height="200" />Yesterday SoundCloud reached 5 million registered users, and it is quickly becoming an alternative to MySpace for artists to distribute music online. I first found out about SoundCloud through a DJ friend who uploads her mixes for self-promotion. The songs are placed on the embedded player, most of them fifteen to twenty minutes long. At any point in the music, users can place the cursor over the clip and add a comment. For example, if my friend had mixed in a nice-sounding wobble or bass drop, I could place my comment at the exact time of the drop. <a href="http://luminositymarketing.com/blog/?p=4860">[...]</a>

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June 19th, 2010: Smart Movie Marketing
by David Heimlich

If I never see another movie poster with the two leads holding guns and the title plastered across the top it will be too soon. I know the phrase, “if it ain’t broke, don’t fix it” makes sense logically, but just because the wheel has already been invented doesn’t mean the general public wants to see it everywhere, all the time, on everything. It seems that the original purpose of the movie poster is long gone and replaced by the draw of big name actors[...]

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