This year’s New York Ad:Tech event was a buzzy success. Based on the heavy emphasis towards mobile and “SO-LO-MO” which refers to Social, Local and Mobile marketing strategies, it is evident that the advertising forefront is finally getting comfortable and poised to really start jumping into the mobile and social media bandwagon.
Mike Flynn, VP of Ad Tech North America, further supported these efforts by announcing, “This year, mobile became a core component of many marketing campaigns, as ecommerce, social and local all converged to reach the consumer. This trend will continue as digital becomes synonymous with mobile as the platform for publishing and media, retail and shopping, brand building and direct sales.”
As many already know, Ad:Tech is comprised of top movers and shakers in the advertising world providing some great new insights, advertising/marketing trends and directions that are happening or emerging. Conference pass holders had additional benefits and were able to take part in many different sessions related to brand marketing, advertising, media and SO-LO-MO. A great draw this year were some of the top-notch keynote presentations[...]Share