As previously mentioned, Luminosity’s President Elizabeth Dolinski spoke at the 2011 Symposium for the Marketing of Higher Education last week. The event was held November 6-9 in Chicago, IL. The purpose of this event was to join together education marketers to discuss the best approaches to creating successful marketing campaigns for Higher Education.

Ms. Dolinski was joined by Susan Warner, director of Publications and Advertising for New York Institute of Technology, in presenting[...]

<a href="http://luminositymarketing.com/blog/wp-content/uploads/2011/10/Picture21.jpg"><img class="aligncenter size-full wp-image-6380" title="Picture2" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/10/Picture21.jpg" alt="" width="703" height="496" /></a>

Once upon a time, in a far away land called New Haven, CT, there lived a man who would revolutionize the way analysts of all breeds communicate data. A colleague from my past introduced me to <a href="http://www.edwardtufte.com/tufte/" target="_blank">Edward Tufte</a> (hereafter: ET, his self-proclaimed nickname) several years ago. ET is on a mission to make the world a better place, one chart at a time. Specifically: he has developed a philosophy toward design that seeks to maximize the flow of complicated sets of information from the medium (design space) to the end user (you and me).

When I saw that ET would be teaching a workshop here in NYC, I jumped on it. I was (mistakenly) under the impression that ET was singularly a master of jamming as much information into a single chart as intelligibly possible. After all–who wouldn't want to pick up a few good templates to add to the reporting arsenal? While we certainly learned tactical approaches to designing data outputs, ET conveyed a much richer appreciation and respect for the process of translating data into visual displays.<a href="http://luminositymarketing.com/blog/?p=6375 ">[...]</a>

The Luminosity team had a wonderful time at the American Marketing Association’s Research and Strategy Summit in Orlando this September. From Ford Motor Company to ABC TV Network to Southwest Airlines, we were inspired by the way our research and strategy colleagues are leveraging data in fresh ways. Likewise, sharing our expertise on some of the industry’s hottest topics revealed lots of interesting approaches thriving in the marketplace. We also met a diverse set of practitioners at our booth in the Exhibit Hall, where attendees selected Luminosity’s research personality bands to express their inner research style—quant, qual, or hybrid.

In the process of learning from the research community in person, we also followed the action virtually via the AMA Twitter stream. Here’s our recap of the top 10 most thought provoking tweets from this year’s conference:

1. @ResearchRocks

#amaresearch ian Lewis: #mrx need to not just show the “so what” it needs to show the “now what”

2. @silentmovie

“Hiking is the new pilates.” Coleman Outdoor #amaresearch [...]

In a highly competitive marketplace, it is critical that education brands continually seek ways to reach prospective students. One underutilized channel to consider is connection planning through mobile channels.

Recently published data from the Pew Internet Project show smart phone usage among 18-24 and 25-34 year olds is higher than any other age group. Of adults ages 18-24, 49% use a smart phone, while 58% of adults 25-34 use the device. Not only do we know how many Americans use smart phones, but recent statistics from comScore give insight into what consumers are doing on these mobile devices. Among mobile subscribers 13+, the top three uses of smart phones are to send text messages to another phone, access a browser, and download apps. As of May 2011, 39.8% of mobile subscribers were using mobile devices to access browsers and 38.6% used their mobile devices to download apps.

Given that younger consumers are also prime candidates for purchasing (or heavily influencing) higher education offerings, education brands should consider deploying mobile marketing campaigns to reach them.[...]

Since it was announced in March that the app had raised over $41 million before the program was even published (for some context, that’s more than the price Yahoo paid for Flickr in 2005), Color has been kind of a big deal. Some are calling it the next Google, while others are saying it is way over-hyped. Both opinions, I think, are valid in their own right.

In these nascent stages, Color is a mobile photo and video sharing system that allows you to interact with photos taken at a similar time and place as your own photos. And it is easy. There’s no attaching, uploading, or friending to do. The whole idea is a new and original one and the technology behind it is groundbreaking (hence the huge payday.) And while it’s critics call it just another photo-sharing app, it is (or will be) more than that–it is a new form of social media allowing you to forge new meaningful connections to those around you[...]

<a href="http://rethink.thearf.org/" target="_blank"><img class="alignleft size-full wp-image-3985" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/03/rethink2011-logo.jpg" alt="" width="207" height="86" />The Advertising Research Foundation’s Re:think 2011</a> in New York City, NY on March 20 – 23, 2011 had over 1,000 attendees and some amazing sessions. Over the four days attendees, including myself, learned about everything from social media research to neuromarketing measurement to media strategy. With so many sessions, I again relied on <a href="http://twitter.com/" target="_blank">Twitter</a> to keep up with sessions I wasn’t able to attend. <a href="http://luminositymarketing.com/blog/?p=3984">[...]</a>

It is the 75th Annual ARF re:think conference on March 20-23, 2011 in New York City, and out team at Luminosity will be there in full force. The ARF will convene the largest gathering of insights and research executives in the history of the industry and we are excited to be a part of it.

Come visit us in the Insights Zone and enter for a chance to win a Flip minoHD! We look forward to seeing you there. And, be sure to check in on Foursquare to the Luminosity Lounge at ARF for a chance to win a $25 amazon gift card.

Luminosity’s Elizabeth Dolinski and Candice Seiger will be live on Twitter during the conference using the hashtag #rethink11. Follow them at @edolinski and @CandiceSeiger.

Learn more about Luminosity’s Research here.

As mentioned previously, Luminosity president Elizabeth Dolinski is attending the annual MRA CEO Summit later this month. In addition, Elizabeth was asked to be a part of the Executive Panel at the Summit, which will share business strategies and views on the future. The other panelists are Merrill Dubrow, President of M/A/R/C Research and Michael Lefkowitz, Executive officer of Universal Survey.

Luminosity is the only boutique agency on the panel and Ms. Dolinski will be discussing our unique engagement model, which combines marketing communications research and media strategy under one umbrella.

Learn more about our unique products and services here.

<img class="alignleft size-thumbnail wp-image-1830" src="http://luminositymarketing.com/blog/wp-content/uploads/2010/09/M2228banner_195x1802-150×150.jpg" alt="" width="150" height="150" />The Market Research Event (TMRE) in San Diego, CA on November 8 – 10, 2010 had over 1,000 attendees and some amazing sessions. Over the three days attendees, including myself, learned about everything from social media research to ethnography to new online sampling techniques. But how does one keep up with all the sessions when you can only be in one place at a time? Twitter, of course<a href="http://luminositymarketing.com/blog/?p=2535">[...]</a>

Luminosity Marketing recently signed on to be an exhibitor at the annual Market Research Event. The conference will take place this year on November 8-10 in San Diego, CA. We are very excited to be first time exhibitors at the MRE. We are looking forward to networking with our colleagues, sharing best practices with some [...]