<img class="alignleft size-thumbnail wp-image-1691" title="Happy Magazine Reader" src="http://luminositymarketing.com/blog/wp-content/uploads/2010/08/guy-reading-magazine-150×150.jpg" alt="" width="150" height="150" /><a href="http://www.washpostco.com/phoenix.zhtml?c=62487&amp;p=irol-landing">The Washington Post Company</a> sold <a href="http://www.newsweek.com/">Newsweek</a> last week to <a href="http://en.wikipedia.org/wiki/Sidney_Harman">Sidney Harman</a> for what was reported to be $1. Harman, the 92 year old high end stereo system magnate, has no experience running a magazine, while Newsweek, founded in 1933 and owned by The Washington Post Company since 1961, is something of a news magazine institution. By purchasing Newsweek for $1, Harman will assume Newsweek's extensive debt which was reported to be $30M last year alone[...]

I ran across an ad today that had me thinking about an old advertising debate: the mere exposure effect. It’s a common psychological theory that people tend to like things that they see repeatedly, things that are familiar (like your neighbor). The argument, of course, then, has been whether overexposure will kill a campaign, leave neutral impressions, or create favorable ones. The ad I saw today had me thinking about it on another level—not the repeated ad message of one brand, but the repeated exposure to an entity within different brands. Karl Lagerfeld appears to be, perhaps inadvertently, testing this idea[...]

So, I’ll start things off with fair warning to you, our loyal readers: I do not have an answer to the question posed in the title of this post. Will animated photography kill print? The best guess I can hazard right now: maybe, but probably not. This is certainly not the nail in the coffin on print media. However, it is (yet another) way in which online media seems to be pushing the envelope in the face of increasingly entrenched print media[...]