The third installment from our June 2011 Little Luxuries Roundtable discussion on beverages reveals the definite loyalty consumers exhibit toward their favorite beverage brands. We noted several expressions of loyalty espoused by participants (adults 22-35), such as long histories of drinking a particular brand and knowing precisely where (and where not to) find favorite beverages. [...]
Continuing with our latest Little Luxuries research, we’re pleased to bring you the next installment from our June 2011 Roundtable discussion on beverage choices among young adults ages 22-35. This video summary reflects another insight we captured during the session, the important role of heritage in shaping beverage preferences. We were struck by the recurring pattern of consumers choosing beverages in adulthood based on factors that originated in their youth. Interestingly, heritage had different meanings for the various participants, including things such as: ritualistic mealtime habits, fond memories of individual experiences, and connections with cultural identity. [...]
As part of our ongoing Little Luxuries Project, Luminosity is conducting a series of Roundtable focus groups to learn about the specific Little Luxuries product categories favored by different consumer groups. Our June 2011 group focused on favorite beverage brands among young adults ages 22-35.
During this Roundtable, we learned about the role of trusted influencers and how they shape consumer’s beverage choices. Interestingly, influencers highlighted by participants ranged from the inner circle (family members and friends) to extended “acquaintances” (shop keepers and even favorite celebrities). The wide variety of influencer types cited indicates that with so many options available in the beverage category, it doesn’t particularly matter who introduces the consumer to the beverage–just that someone does. [...]
Luminosity Marketing is pleased to present the next installment of our Little Luxuries Roundtable Series. Little Luxuries are products/services that consumers WANT, but don’t necessarily NEED, and generally speaking they do not require significant planning before purchase. Our Roundtables are designed as casual focus groups through which we gain insights from consumers about these indispensable items.
Our most recent Roundtable, conducted this June in Scranton, PA among young adults ages 22 – 35, was all about favorite beverage brands. We see the beverage category as a prime example of the Little Luxury mindset; favorite brands inspire passion, are regularly purchased, and offer a sense of attainable indulgence, even in stringent times. <a href="http://luminositymarketing.com/blog/?p=5412">[...]</a>
Walking around the city this weekend, I noticed something quite special. I felt like I walked past at least 30 people with a Saks shopping bag… I thought to myself, hmmm, is there a massive sale? I checked online – nope. No special discount or flash sale or anything. But it seems, with the nice weather, consumer little luxury shopping is popping.
With this strange observation, I did some digging and sure enough, first quarter numbers for retail have shown double-digit growth! Higher than the anticipated +1.7%, retail sales are up from 25 retailers vs the estimated 0.7% as reported by Thomson Reuters[...]
The year has come and gone and 2011 will bring, I’m sure, new and exciting products and brands into our lives. But first, I wanted to take a look back at what really took off in 2010 as far as Little Luxuries.
1.) Apple’s iPad: it has certainly gotten a lot of play on this blog, but there is no denying that the iPad was the must have gadget of the year. Thanks Steve[...]
<img class="alignleft size-medium wp-image-1182" title="ipad pool" src="http://luminositymarketing.com/blog/wp-content/uploads/2010/04/ipad-pool-300×225.jpg" alt="" width="300" height="225" />So I've been living with my iPad for a little over two weeks now and to quote Justin Timberlake, "I'm lovin' it". For a status-seeker like myself, it feels great to be the ultimate early adopter. I haven't felt this popular in years. The device has been with me everywhere I've gone over the time period and I've truly soaked up all of the "ooh's and ahh's". Those first few days were particularly gratifying. Every time I took it out, whether on the train to work or in a bar or at my local Starbuck's, people just wanted to strike up a conversation about it. "Is that the iPad?" they would ask. "How is it? Can I touch it?" I even noticed people out of the corner of my eye, elbowing each other and pointing — "Look hunny, that guy has an iPad". Even my seven year old son got into the spirit. He loved carrying it around with him while we were running errands that first Saturday, giving out demos and lapping up the attention. When a teenager spotted him playing with it at our local pizza parlor and remarked simply "Sick", he really started to believe he was a coolest seven year old in town[...]
<img class="alignleft" src="http://luminositymarketing.com/blog/wp-content/uploads/2009/12/winterale.jpg" alt="winterale" width="89" height="119" />Dark, stormy weather makes me yearn for malt and I’m not talking about milkshakes. Instead I want deeply hoppy and malty beer. None quenches this urge quite like <a href="http://beeradvocate.com/beer/profile/45/34069">Brooklyn’s Winter Ale</a>[...]
<img class="alignleft" style="border: black 1px solid;" src="http://luminositymarketing.com/blog/wp-content/uploads/2009/12/Rolo.bmp" alt="Revealing the Glory Inside" />I have to admit that I have an addiction. A gold foil wrapped caramel centered addiction. It’s a luxury, one that calorie wise I can barely afford, but once I lunge into their soft gooey goodness, well, it’s nearly impossible to stop eating them[...]
NEW YORK – Luminosity Marketing is excited to introduce the Little Luxuries Project—a series of marketing research studies that focuses on products and services that fall into the category of Little Luxuries. Defined by Luminosity, Little Luxuries are relatively small-ticket products and services that consumers WANT, but don’t necessarily NEED. Given the current economy and [...]