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September 20th, 2010: Smart Marketing: Fashion Week Media – A Review
by Jennifer Mu

<img class="size-full wp-image-1862 alignleft" src="http://luminositymarketing.com/blog/wp-content/uploads/2010/09/fnovid.jpg" alt="" width="242" height="209" />

Last Week’s <a href="http://www.mbfashionweek.com/">New York Fashion Week</a> (NYFW), otherwise known as Mercedes-Benz Fashion Week, is a biannual event exclusive to fashion industry insiders (buyers, editors, stylists, celebrities, press). This recent season–shows for Spring Summer 2011–was remarkably well-covered and made transparent to the general public and its mass of consumers.

Let’s take a look at the variety of media in the fashion sphere.

<a href="http://www.fashionsnightout.com/">Fashion’s Night Out</a> (FNO): The kick-off to fashion week, is a collaboration between the city of New York, the <a href="http://www.cfda.com">CFDA</a>, <a href="http://www.vogue.com">Vogue</a>, and over 700 participating retailers to encourage consumers to go out and shop, with extended store hours, celebrity appearances, and goodies/giveaways. This time around, FNO included the biggest public runway show in NYC history at the new location of NYFW, <a href="http://www.lincolncenter.org">Lincoln Center</a> (previously <a href="http://www.bryantpark.org/">Bryant Park</a> tents).<a href="../wp-content/uploads/2010/09/nyfw.jpg">

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