<img class="alignleft size-full wp-image-7026" title="Chocolates" src="http://luminositymarketing.com/blog/wp-content/uploads/2012/02/Chocolates.jpg" alt="" width="203" height="298" /><strong></strong>

In "Chocolates on the Pillow Aren’t Enough", Jonathan Tisch provides suggestions for how companies can solidify strong relationships with their customer base. Tisch provides several examples for how companies have connected, or reconnected with their customers and successfully built, or revived, their brand. One example in particular that caught our attention is the section on The Rebirth of <a href="http://www.harley-davidson.com/en_US/Content/Pages/home.html" target="_blank">Harley-Davidson</a> through Customer Community. The section focuses on Harley Davidson’s strategy to rebuild its brand after it faced losses for several years in the 1980s with intense competition from cheaper Japanese imports. Instead of advertising towards prospective customers<a href="http://luminositymarketing.com/blog/?p=6840">[...]</a>