<img class="alignleft size-full wp-image-5905" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/09/turntable1.jpg" alt="" width="402" height="259" />As <a href="http://turntable.fm/lobby" target="_blank">Turntable.fm</a>, one of this summer's most hyped music sites, gets ready to launch its <a href="http://www.apple.com/iphone/" target="_blank">iPhone</a> app, there is much <a href="http://techcrunch.com/2011/09/07/turntable-fm-iphone-app/" target="_blank">talk</a> about it hitting the <a href="http://en.wikipedia.org/wiki/Hype_cycle" target="_blank">"trough of disillusionment"</a>. This is the stage in the hype cycle of a new tech trend where the original users of the technology begin to feel that it has been over-hyped and is beginning to lose its original mystique. After all, once DJ GranEthel starts trying to spin 50's doo-wop hits in a hip-hop room you know its time to get out.
This has happened to pretty much every hot technology website that has tipped into the mainstream. It happened with <a href="http://www.facebook.com/" target="_blank">Facebook</a>, with many users either ignoring their accounts, or severely limiting their viewing options once everyone's aunt was able to create a profile. This also happened with <a href="http://en.wikipedia.org/wiki/Chat_Roulette" target="_blank">Chatroulette</a>, which disappeared into obscurity as quickly as it emerged into popular culture. <a href="http://luminositymarketing.com/blog/?p=5897">[...]</a>Share