<img class="alignleft size-full wp-image-5905" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/09/turntable1.jpg" alt="" width="402" height="259" />As <a href="http://turntable.fm/lobby" target="_blank">Turntable.fm</a>, one of this summer's most hyped music sites, gets ready to launch its <a href="http://www.apple.com/iphone/" target="_blank">iPhone</a> app, there is much <a href="http://techcrunch.com/2011/09/07/turntable-fm-iphone-app/" target="_blank">talk</a> about it hitting the <a href="http://en.wikipedia.org/wiki/Hype_cycle" target="_blank">"trough of disillusionment"</a>. This is the stage in the hype cycle of a new tech trend where the original users of the technology begin to feel that it has been over-hyped and is beginning to lose its original mystique. After all, once DJ GranEthel starts trying to spin 50's doo-wop hits in a hip-hop room you know its time to get out.

This has happened to pretty much every hot technology website that has tipped into the mainstream. It happened with <a href="http://www.facebook.com/" target="_blank">Facebook</a>, with many users either ignoring their accounts, or severely limiting their viewing options once everyone's aunt was able to create a profile. This also happened with <a href="http://en.wikipedia.org/wiki/Chat_Roulette" target="_blank">Chatroulette</a>, which disappeared into obscurity as quickly as it emerged into popular culture. <a href="http://luminositymarketing.com/blog/?p=5897">[...]</a>

<img class="alignleft size-full wp-image-4180" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/04/seamless.png" alt="" width="113" height="422" />My last look at my credit card bill was dominated primarily by one entity–not clothing purchases, not electronics, not booze, not taxi fare, and not the name of a physical retailer. My most frequent little luxury has become something very basic to city living–order-in food.

I first became acquainted with SeamlessWeb at an internship a few summers ago, when we'd have a corporate account to order food to be delivered to the office. All I had to do was log in, enter in my address, and SeamlessWeb would show all of the restaurants in proximity that were open and would deliver to my address. I could select straight from the online menus, add any meal or delivery instructions (meal add-ons, eco-friendly option to not include plastic cutlery, etc.), and order for groups simply by having people come to my cubicle and click on his/her selections. Best of all, I'd never have to interrupt my workflow for more than five minutes and never have to even move my fingers from my computer to get food (because who does that prehistoric thing called phoning into restaurants anymore?).

SeamlessWeb cleverly realized that not only corporate offices are busy and hungry–so are individuals. And individuals favor ease–why try to spend time figuring out which local restaurant will deliver to you when you have the whole directory in one space in front of you with ratings and delivery times listed for each restaurant along with popular food items that other customers "like" and recommend?

Now that SeamlessWeb has moved to the mobile sector, I've found myself ordering food through my iPhone application while in a taxicab, attempting to perfectly time my order to arrive at my apartment shortly after I get dropped off. Here are some other interesting promotional techniques SeamlessWeb has used effectively<ahref="http://luminositymarketing.com/blog/?p=4030">[...]</a>