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by Jennifer Mu
<img class="alignleft size-full wp-image-3723" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/03/4692047923_029221e1cd.jpg" alt="" width="200" height="125" /><a href="http://www.nbc.com/30-rock/" target="_blank">30 Rock</a> is the satirical show about a show that finds its humor through intelligent jokes about pop culture, politics, New York City, and, of course TV and marketing. The show takes us through the life of Liz Lemon, head writer on a live sketch comedy show called TGS that airs weekly on <a href="http://www.nbc.com" target="_blank">NBC</a>.
Here's some witty marketing I've picked up from the show<a href="http://luminositymarketing.com/blog/?p=3528">[...]</a>
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Tags: 30 Rock, GE, IKEA, iPhone, NBC, Smart Marketing, Snapple, TV marketing, Verizon Posted in Love this | Comments Off
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by Candice Seiger
<img class="alignleft size-medium wp-image-3105 " src="http://luminositymarketing.com/blog/wp-content/uploads/2011/01/MobileMagic-300×197.jpg" alt="" width="240" height="158" />
I’m an admitted Disney park fanatic. I’ve been to at least 1 of the <a href="http://disneyworld.disney.go.com/parks/" target="_blank">Disney parks</a> every year of my life with only 2 years missed since I've been old enough to plan my own trips.* Forget the Eiffel Tower in Paris, take me to <a href="http://us.disneylandparis.com/index.xhtml#" target="_blank">Disneyland Paris</a> instead. What did I do when I discovered a second park upon arriving at <a href="http://www.tokyodisneyresort.co.jp/tdl/index_e.html" target="_blank">Disney Tokyo</a>? I changed my train reservations so I could spend a day at <a href="http://www.tokyodisneyresort.co.jp/tds/index_e.html" target="_blank">Disney Sea</a>. The only park I haven’t yet made it to is <a href="http://park.hongkongdisneyland.com/hkdl/en_US/home/home?name=HomePage" target="_blank">Disney Hong Kong</a>, but I will get there soon. And what was my top news story of 2010?… <a href="http://disneyparks.disney.go.com/blog/2009/11/disney-shanghai-theme-park-project-update/" target="_blank">Chinese government approval for a Disney park in Shanghai</a><a href="http://luminositymarketing.com/blog/?p=3096">[...]</a>
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Tags: Android, customer experience, Disney, Disney Mobile Magic, iPhone, mobile apps, Theme Parks, Verizon Posted in Love this | 4 Comments »
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by Jill Dehnert
The year has come and gone and 2011 will bring, I’m sure, new and exciting products and brands into our lives. But first, I wanted to take a look back at what really took off in 2010 as far as Little Luxuries.
1.) Apple’s iPad: it has certainly gotten a lot of play on this blog, but there is no denying that the iPad was the must have gadget of the year. Thanks Steve[...]
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Tags: Boutique Booze, Droid, ipad, iPhone, Kindle, Little Luxuries Roundtable, Mad Men, Mad Men Fashion, Shellac Nail Polish, Torch Posted in Love this | Comments Off
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by Lucy Young
Just a few years ago, a digital camera was one of those gadgets everyone had to have. Manufacturers made them smaller, sleeker, and more fashionable so that you could carry them in your pocket wherever you went. These days, it seems that everywhere you go, you see someone taking pictures/video with their smartphone. It’s not so taboo anymore to take pictures at events such as a wedding or graduation with your iPhone or any smartphone for that matter.
Smartphones now have higher mega-pixels (up to 8MP on the Droid X and EVO 4G) providing higher quality pictures than previous mobile phones. While smartphones take good quality pictures, a good digital camera will still outperform a smartphone camera. Digital cameras have higher megapixels and have the advantage of providing the user better manual controls for lighting, flash, and capturing movement. Digital cameras also have features as 3-D (Sony WX5 allows 2-D camera images to be seen in 3-D via a Sony 3-D TV), GPS (Casio EX-H20G - tracks your position when shooting a picture using stored map data), super zoom in a compact body (Cannon PowerShot SD4500 IS has 10x zoom), and 1080p full HD video (Nikon Coolpix S8100). Even with all these features, digital camera prices have been decreasing due to the heavy competition from smartphones. For example, the Kodak C143 digital camera with 3x zoom (12MP) can now be purchased for as low as $60, whereas just a year ago the camera was $125 to $150. Thus, if you’re in the market for a digital camera, this is an excellent time to add to your collection of high tech gizmos[...]
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Tags: Cannon PowerShot, Casio, digital camera, Droid X, EVO 4G, iPhone, Nikon Coolpix, smartphone, Sony Posted in Trends & Insights | 2 Comments »
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by Jennifer Mu
I caught myself playing a fruit slicing game on the iPhone 4G for a good half hour the other day. The point of the game was to swipe your finger across the screen and slice fruit as they flew up from the air, and funnily enough I was addicted to it[...]
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Tags: 3-D game, Avatar, beverage marketing, Day X Exists, facebook, FarmVille, GE, iPhone, iPhone 4G, mobile gaming, Movie Marketing, NFL, Nintendo, Salt, Southern Comfort, Sugar Posted in Smart Marketing | 9 Comments »
August 16th, 2010: Save the Magazines!
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by Jennifer Bartner Indeck
<img class="alignleft size-thumbnail wp-image-1691" title="Happy Magazine Reader" src="http://luminositymarketing.com/blog/wp-content/uploads/2010/08/guy-reading-magazine-150×150.jpg" alt="" width="150" height="150" /><a href="http://www.washpostco.com/phoenix.zhtml?c=62487&p=irol-landing">The Washington Post Company</a> sold <a href="http://www.newsweek.com/">Newsweek</a> last week to <a href="http://en.wikipedia.org/wiki/Sidney_Harman">Sidney Harman</a> for what was reported to be $1. Harman, the 92 year old high end stereo system magnate, has no experience running a magazine, while Newsweek, founded in 1933 and owned by The Washington Post Company since 1961, is something of a news magazine institution. By purchasing Newsweek for $1, Harman will assume Newsweek's extensive debt which was reported to be $30M last year alone[...]
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Tags: ipad, iPhone, Kindle, Magazine Death Pool, magazines, media trends, Newsweek, The Washington Post Company Posted in Trends & Insights | Comments Off
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by Jill Dehnert
With the recent release of the iPad, consumers are buzzing about the new gadget from Apple. No one is still quite sure what it does yet, but it doesn’t really matter. It’s Apple’s new product and what kind of early adopter would you be if you didn’t pick one up? Well, you might just be an early adopter with serious buyer’s remorse[...]
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Tags: apple, Courier, ipad, iPhone, iPod, Microsoft, Technology Marketing, Zune Posted in Trends & Insights | 3 Comments »
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by Rose Prehall Wesenberg
<img class="alignleft" src="http://luminositymarketing.com/blog/wp-content/uploads/2009/09/pocketgod-300×200.jpg" alt="The pygmies gazing upwards" width="300" height="200" />If <a href="http://thesims.ea.com/" target="_blank">The Sims</a> and the old school <a href="http://en.wikipedia.org/wiki/Lemmings_(video_game)" target="_blank">Lemmings</a> game had a fling, their bastard offspring would be <a href="http://pocketgod.blogspot.com/" target="_blank">Pocket God</a>. iPhone aps are mind boggling to me, especially those in the casual gaming spectra[...]
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Tags: gaming, geek chic, iPhone, iPhone Ap, Lemmings, Little Luxuries Roundtable, Pocket God, The Sims Posted in Love this | Comments Off
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