ComScore reported recently that online holiday shopping increased by 15% versus last year (nearly $35.3 billion had been spent online for the 2011 holiday season) indicating consumers are becoming even more comfortable conducting business online. This is likely a result of increased consumer convenience as well as marketing strategies such as special offers, free shipping with minimum purchase, and the advent of rebate sites like ebates.com and fatwallet.com. The comScore report is based on the most current holiday season, but this trend speaks to how overall consumer shopping and spending is shifting towards e-commerce.
Does this mean all businesses should move to conduct their business transactions online?[...]Share