The results are in! Researchers have discovered that the brand of clothing you wear matters in society! Alright, so we knew this. But the latest research published in Evolution and Human Behavior shows that brand perceptions have bigger societal implications than we originally assumed. Apparently we are unconsciously very shallow. The study showed that not only do shirts with Lacoste or Hilfiger logos increase perceptions of status and wealth as compared to identical logo-less shirts, but they also help shopping survey interviewers get more responses at the mall. They help candidates in job interviews (branded candidates got 9% higher salary recommendations). And they even help volunteers gain donations at a charity auction. The list goes on. [...]