There are a lot of reasons to revamp a logo. To give your brand a new, updated look or to re-establish your brand as something different than it was before, are just two of the many legitimate reasons to. But, what if that logo was inextricably American? Or what if that logo defined a generation? What if that logo was recently highlighted in one of the country’s most popular movies of the year? Why then would one change such an iconic, and dare I say it, patriotic image?[...]
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