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June 24th, 2011: Geek Out: EA Sports Bets on Brick and Mortar Retail
by Kris Adler

<img class="size-medium wp-image-5029" src="http://luminositymarketing.com/blog/wp-content/uploads/2011/06/EASPORTS_StoreRender-300×168.jpg" alt="" width="300" height="168" />

During a recent visit to a local <a href="http://www.barnesandnoble.com/" target="_blank">Barnes &amp; Noble bookstore</a>, I was struck by how much the store has changed in the last ten years. It continues to sell books and other media like it always has, yet there are noticeably fewer people in the store. A third of the floor space is now devoted to the <a href="http://www.barnesandnoble.com/nook/index.asp" target="_blank">Nook e-reader</a>. While I searched through the aisles, I couldn't shake off the distinct sense of foreboding, that Barnes &amp; Noble will go the way of Borders and start closing down its cherished retail locations.
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